Rihanna Rocks Pineapple Print Bikini in Vita Coco Coconut Water ‘Viva Vita’ Campaign

Rihanna is the pitchwoman for Vita Coco, the brand of coconut water endorsed by and invested in by her fellow pop diva Madonna.

While RiRi is summery in the campaign shots, she’s not naked for once in her life. She’s rocking a custom-made, high-waisted, pineapple print bikini, nodding to the old school bathing suits of yore and the fruit-festooned style of her BFF Katy Perry in one fell swoop.