Wednesday 21 March 2012

Venus Williams relaunches EleVen fashion label

Venus Williams has breathed new life into her defunct clothing line, EleVen by Venus Williams, four years after it was forced off shelves after retailer Steve & Barry's went bankrupt.
The new colour-filled athletic range, unveiled for the first time yesterday, features a form-fitting dress, tops, bottoms and crop-top style bras. A men’s range under the same brand will feature T-shirts and shorts. 

The former world No. 1 tennis player told journalists at Miami’s Bath Club that she was inspired by her love for ‘art and watercolour’, and has incorporated her own original prints into the Spring 2012 collection.

She has also added ‘unexpected extras’ into her designs, such as a small rose-gold metal charm which dangles from a selection of camisoles and tanks.

In Miss Williams’ website description of her geometric prints, she cited Derek Lam and Cynthia Rowley as inspiration, hailing them 'textile specialists'.

While the majority of the collection has been stitched with spandex jersey and polyester, Miss Williams has also designed some V-neck tees made from 100per cent jersey.

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