Dendera music star, Sulumani Chimbetu says he packaged himself into a brand and is ready to do business. Sulu who has taken up a marketing job with a local firm is marketing himself as a brand that cannot be ignored.
He says his loyal fan base can be tapped into by companies seeking to expand their businesses. He has given businesses a platform to tap into his market.
That platform comes in the form of a website which he has relaunched with the help of GreenCard Medical Aid Society.
“They [companies] are free to come and advertise their products on the website,” he said. “The Sulu fan page on Facebook has about 5 500 to it’s an opportunity for corporate to invest in such a product… it’s a brand, it’s now a force to reckon with in the music industry, so we have learnt.”
That platform comes in the form of a website which he has relaunched with the help of GreenCard Medical Aid Society.
“They [companies] are free to come and advertise their products on the website,” he said. “The Sulu fan page on Facebook has about 5 500 to it’s an opportunity for corporate to invest in such a product… it’s a brand, it’s now a force to reckon with in the music industry, so we have learnt.”
He also urged support for the site as advertising proceeds from it would go towards Vane Vedu Children’s Home in Chegutu which Sulu supports. “I chose a charity in Chegutu because that’s where I come from,” he explained.
Sulu spoke about how the young generation should take a cue from international artists like Akon and use the Internet more. He also said he has been scouting for talent so that he could help talented young artists to get a platform to perform and thanked GreenCard for being the first company to step in to help in this area.
Sulu is one of the top three crowd pullers in Zimbabwe, along with Oliver Mtukudzi and Alick Macheso. His shows are often jam packed with fans, be they in the capital Harare or anywhere else in the country.
Unfortunately, Zimbabwean companies have been slow to realise the pulling power of local celebrities and public personalities. However, even top artists in the country struggle to get endorsements and support from corporate entities, who prefer to put their money into billboards, TV, radio advertising and dated print ad campaigns.
In June this year GreenCard signed Sulu on as their brand ambassador. Under the two year deal GreenCard will offer Sulu and his band medical aid cover and Sulu will represent their Celebrity Cover package.
Sulu spoke about how the young generation should take a cue from international artists like Akon and use the Internet more. He also said he has been scouting for talent so that he could help talented young artists to get a platform to perform and thanked GreenCard for being the first company to step in to help in this area.
Sulu is one of the top three crowd pullers in Zimbabwe, along with Oliver Mtukudzi and Alick Macheso. His shows are often jam packed with fans, be they in the capital Harare or anywhere else in the country.
Unfortunately, Zimbabwean companies have been slow to realise the pulling power of local celebrities and public personalities. However, even top artists in the country struggle to get endorsements and support from corporate entities, who prefer to put their money into billboards, TV, radio advertising and dated print ad campaigns.
In June this year GreenCard signed Sulu on as their brand ambassador. Under the two year deal GreenCard will offer Sulu and his band medical aid cover and Sulu will represent their Celebrity Cover package.
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